RHA has extensive experience delivering mass-market programs, influencing hard-to-reach populations and seamlessly integrating turnkey solutions across many industries. RHA possesses commanding knowledge of California’s low- to moderate-income markets and understands their geographic, cultural and linguistic diversity. RHA has managed some of the most expansive grassroots social campaigns in California and works in partnership with clients to serve the communities they desire to reach.
RHA has trained and supported over 3,000 statewide and local organizations to promote government programs to under-served and hard-to-reach populations. These trusted messengers have inspired 13 million Californians to embrace energy efficiency and health care services by emphasizing cultural competency and creating positive customer interactions.
- Customer Segmentation
- Strategy Formulation
- Community-based Engagement
- Boots-on-the-ground/Direct Delivery